NowYouSeeMeActingNormal
NowYouSeeMeActingNormal mask
NowYouSeeMeActingNormal mask

Kate Cliffe

NowYouSeeMeActingNormal

‘NowYouSeeMeActingNormal’ is a combinational project that intertwines my research into hiding from facial recognition systems, and the ongoing 2020 coronavirus pandemic. The products that have emerged are a variety of masks that, in combination, protect the wearer from COVID-19 as well as masking them from AI-generated recognition algorithms.

Facial recognition systems work by mapping the features of an individual’s face and then running it through an image database. They are considered a particularly controversial ‘new’ area of technology due to concerns about privacy and how quickly their use is expanding, and we have seen artists, researchers and protesters developing ways to elude themselves from such systems. ‘NowYouSeeMe’, inspired by the works of Adam Harvey, Jip van Leeuwenstein and writings by Christopher Milligan, explores the desire to protect one’s privacy in the looming popularity of facial recognition systems.

‘ActingNormal’ is my response to the coronavirus pandemic. In 2020 our lives have been drastically altered, and many artists have responded to the new normal that we are attempting to adjust to. The works of Elaine Whittaker, Elinor Carucci, and Anita Glesta stimulated my interest in creating coronavirus response paintings. These paintings are created using my own unique methodology that works in a biological artistic approach.

As a result of the combination of these two projects, I have produced a series of illustrative masks that combine both face coverings to protect the wearer from COVID-19 and also mask them from the potential dangers of facial recognition systems.

https://katecliffex1.wixsite.com/nysman

#art in science